For medicines to lure enormously directly Medical enterprises fight for and fight secretly turbulently

For medicines to lure enormously directly Medical enterprises fight for and fight secretly turbulently
The new medical reform scheme issues and increasingly fierce and retails the pharmacy to compete for and let the pattern of medical market become delicate. Until " whether price advantage no longer " Pars back era,support medicines mode to last enterprises and retailer common choice medicals more and more direct trying in a low-key attitude.
The Guangdong ordinary people large dispensary general manager Jiang Xin says, this kind of method is to imitate the fast consumer goods to a certain extent. According to calculating, for medicines to retail the price of medicines and reducing about 20 more than what the tradition is sold in batches step by more step directly, can shift the selling enthusiasm to brand medicine of the pharmacy.
The enticement supporting medicines directly is enormous. Retail price advantage that pharmacy originally has, might be lost after the new medical reform is implemented, and medical enterprises need to excavate the retail market. Sell to the person in charge and say, for the medicines mode to let enterprises get the market feedback more swiftly directly in pharmacy of flower city, especially have small and medium-sized enterprises of several hundred million yuan only to the sales amount, it is to occupy market share and raise the effective choice of brand awareness to supply a retailer with the leading brand products directly. Seat which the retailer of the medical enterprises that increasingly many quality is good who would be in the third field of circulation originally brings up to the first class distributor at present. For example Guangzhou the intersection of White Cloud Mountain and the intersection of brilliance and the intersection of pharmacy and whole par alliance that Co., Ltd. put out already permeate through provinces such as Guangdong, Hunan, Hubei,etc., its delivery expenses directly for emerging by mode are all undertaken by the pharmacy of brilliance. It is reported, the medicines supporting pharmacy of a certain chain directly can be offered to medical enterprises and the retailer relatively higher gross profit space.
For both sides of medicines to agree to utilize the advantages of both sides directly, pay attention to the promotion of the brand image in the terminal pharmacy, utilize the pharmacy to strengthen and serve, through holding service items such as knowledge lecture, expert's diagnosing, voluntary routine inspection, delivering goods to call, promote,etc. to interact with consumer, adopt the corresponding action proceed from the angle of paying close attention to the people's livelihood, favor in order to get more consumers. This obviously sends products to first class agent and retail trader with the traditional mode traditional Chinese medicine enterprises of irrigation ditch, buy and sell great difference by retailer.
For medicines competition field to medical enterprises appear to fight for and support the state in the domain directly gradually directly. It is estimated, the chain pharmacy home office of ten had counted and has been already close to 4000 ago ranking the whole country, among them Neptune time occupies 1500 families. This is that any medical enterprise all attempt to occupy " The hands of the octopus " . But retail the pharmacy and still have no ability to change the supply chain pattern of the retail market at present, the ones that can pave the goods to the pharmacy directly are only in a few medical enterprises on the top of the Pyramid. Different from large-scale medical enterprise, medium and small medical enterprises try to take and support the road directly, the complete thing fluid is to depend on the large-scale chain operator more.
The insider claim, the method that support the marketing action of medicines become slowly and prevail direct, " pursue in 2009 " . But from present's view, it is only a kind of supplement of the traditional purchade channel to support the mode directly. Good news that the policy that medicine of new medical reform separates just exists on the paper at present, and in controlling in the irrigation ditch, as the medical market unlocks, the terminal macroscopic is supervised and guided and the ability to supervise will only strengthen constantly to retailing in the government.
The ones that can be affirmed are, for the trend of medicines to strengthen directly. Under the influence of new medical reform, the market position of non-prescribed medicine is rising, it is estimated terminal strength will be strengthened constantly. In enterprises play chess with terminal interests, are for the way of medicines to still continue going down directly.
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