The white collar reduces weight feel better and better

The white collar reduces weight, feel better and better
" white collar " It is product on poverty gives rise to a desire for change that say according to the intersection of America and Europe and inferior the intersection of company and the intersection of Guangdong and the intersection of assistant manager and what of Ming Li of Branch, " white collar " Boss poor to afraid," whether white collar " It is boss' product that poverty gives rise to a desire for change. Boss Yang DengJun is admitted to a university from the countryside, graduates, works, pass for bitter day, work had a little savings in a few years, placed sight on the market of weight-reducing product, and then resigned resolutelying opens one's own company, Yang DengJun has taken a fancy to the market of domestic health product to just start, can fully develop talents, and heroes of weight-reducing product market tangled warfare, he firmly believe produce hero troubled times. Then Yang step on army, ask classmate send for some professional personage Dr. studying abroad and medical college domestic, take out one's own savings, providing funds develops the weight-reducing products of a pure traditional Chinese medicine preparation, and is named as this product " Weight-reducing medicine taken with water of white collar " . " white collar " Triple jump is from August of 1997 to the present, after 3 years of development, the inferior company of America and Europe of Shaanxi has built one's own inferior weight-reducing products factory of America and Europe in Xianyang of Shaanxi at present, having set up the general headquarters of marketing in Xi'an high and new technology development zone, there are 32 branch companies nationwide. The inferior company of America and Europe of Shaanxi sets up branch company in Guangdong in February of this year, begins to open up the market of Guangdong. We learn from assistant manager Mr. Li Ming of Company in Guangdong, " weight-reducing medicine taken with water of white collar " Moon of market go back on average amount 1,200,000 yuan about, Ming Li say goal of this year such as them plan to answer the amount up to 20 million yuan every year in Guangdong, it seems that this goal is easy to be realized now. The 20 million and ErShou Kang sales amount of market roughly the same in Guangdong, this or " white collar " Have already succeeded in obtaining the independent section of country on the market of weight-reducing product in Guangdong. In the census data of a group of Chinese consumers that offer from Li Ming, we find " weight-reducing medicine taken with water of white collar " clearly It was jumped over to Cheng that the ones that have emerged over the past 3 years are tertiary: In 10 kinds of weight-reducing products which Chinese Consumers Council listed in 1997, " white collar " Rank the 9th, " white collar " in 1998 Rank last 6th,last year, " the white collar " Weight-reducing medicine taken with water is ranked after Kang ShuiShou and country, take the third armchair on the weight-reducing market of our country. This year when Li Ming says " Weight-reducing medicine taken with water of white collar " Back to amount already exceed 120 million yuan. " white collar " Success lie in meticulous packaging " White collar " It is a wording with very dense modern flavor, the inferior name of America and Europe of Shaanxi gives somebody a sheer modern sense too. 1999, DengJun Yang take out, give getting blue the intersection of flame and advertising agency by 1 million, let it for " the white collar " Plan, has begun " white collar " overall CI Brand management its way. " weight-reducing medicine taken with water of white collar " It is more than 24 million yuan in the sales amount in 1998, through " packed " And then, " weight-reducing medicine taken with water of white collar " in 1999 Sales amount last 315 million yuans,this be made group data we have importance packed to believe of, and this seems especially important in the modern society. Go back, come, have a look again while being excessive, America and Europe inferior to make the intersection of foot and self-built work of marketing network at the beginning. Take Li Ming's words and say, the reason why boss Yang DengJun does not do distributor's system, because the distributor values the economic benefits at the moment even more, will even put the image of the company to ignore sometimes frequently. Make money they can by hook or by crook, set up, subordinated to own Branch, can do benefit to brand marketing only, supplying, can be in concert and harmony with the company on after-sale service, advertising image. We easy to comment which kind of system have advantage even more, but we see DengJun Yang find one let marketing road that oneself develop really. From " weight-reducing medicine taken with water of white collar " Look in operation over the past 3 years, the marketing tactics are a key factor that modern enterprises can have a foothold on the market. [

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